The online book market is an extremely competitive one with huge international players looking to get a big chunk of the Australian market. Previously there were two major international players influencing the buying behaviour of Australians. These two players were Amazon and Book Depository. The Book Depository was hugely successful and attracted the attention of Amazon. Amazon decided that rather than trying to compete with them, they would instead purchase them out. The two stores continue to run independently but are still dominating much of the market.
Australians two major online bookstores are Booktopia and Bookworld which has recently arisen as a major force in the Australian market as it approaches it’s third birthday. Bookworld has emerged from the collapse of Borders and Angus and Robertson. It has grown hugely and is now achieve huge sales in the Australian market helped by the weakening of the Australian dollar versus overseas currencies. Bookworld also grown with the use of a strong marketing strategy with offerings of a Bookworld coupon.
The journey since it’s inception since 2011 looks to be a strong one considering it’s backing by major publishers.